music marketing

Our Genre was the Alternative Rock, a distinctive genre from mainstream and commercial rock music.

Marketing trends within rock varied from social media to genuine messages used by the artists. Video content from major social media platforms and the artist's website. Communicating with their fans is a significant element. Coldplay, for instance, is very active on Snapchat and you can follow every single move on their tour and in case the fans missed anything the upload Snapchat stories on to Facebook. Ed Sheeran's approach is making teaser videos on his upcoming albums after he took a break from social media. Artist/Influencer authenticity is looked for as well, fans who want to identify with them and their message. Coldplay's latest message would be environmental concerns, announcing that they won't do their shows or go on tour until they find a way they can do it in a sustainable way. Sheeran personalizes his overall marketing, for example, he was sponsored by Heinz due to his love for it. In fact, he’s so much of a fan that he has a tattoo of the Heinz ketchup logo on his arm. So now Heinz is launching a limited edition version of their signature product named after him: “Edchup.” It’s a fun campaign and works far better than many similar influencer marketing campaigns because it’s a sadly rare situation where the influencer in question loved the product long before he was paid to promote it.

We chose to develop our artist, Sam Fulton as an authentic rock musician who is media savvy yet stays true to his message, connecting with his fanbase. He is made to appeal to his independent, rebellious millennial age group as music has a huge impact on their lives.

Our Marketing Products consisted of using social media platforms like Instagram and Facebook to post upcoming tour dates on, tease the audience with music clips and share your music experience on IG and mixing personal stories with music-related announcements on both platforms. We had him emphasize on word of mouth marketing, use the website as an outlet for the details and use the merchandising to let the fans show their continued support. Collaboration with local artists such as Shinedown is another addition to his authenticity and continued promotion.

The production of music videos shows the amount of work that goes into one, and how it emerges as one of the best tools in the music industry for digital marketing. A Site like YouTube allows artists to create visual content and post it for millions to see, helping launch many aspiring artists.

A marketing campaign is a key component in turning an artist into a star. It amplifies a musician's hard work and talent to millions of potential fans, and now with the digital age, it's possible through social media outlets and digital music platforms. The development of a marketing campaign has many factors that go into an artist's choices. Many bands use social media marketing since, for many up-and-coming bands still playing concerts in mom's basement, it's been a real game-changer. With the potential to reach an audience of millions through a retweet by an influencer, artists can launch their career before it even starts. Mobile marketing is tremendous as well since it offers a unique ability for musicians and bands to engage fans at times they may have previously been unreachable. When they are at school or work, they can check their mobile device and suddenly discover an artist or song they've never heard of before, extending a new fanbase for that artist. Today's marketing campaign world revealed to me how digital marketing has undoubtedly become the music industry. It became a huge opportunity waiting for artists and their teams. From social media to word of mouth to videos, new talents have never had so many tools.