Although it can be argued that crime films have no specific target audience, different sections of the crime genre do. As a whole, crime films are enjoyed by both genders but are more targeted towards men due to "more male characteristics of the films" with the use of guns, cars, suspense, murder, and mainly male heroics.
Self-Distribution
Understood, but let's dive into the logistics. The intended audience of the film would be... Russians and/or people interested in Russian culture. BUT, and this is a big but, I can't, as a small-time film producer even afford a ticket to the mainland, and so distributing it in Russia is out of the question. On top of that, Distribution companies take 30% of your revenue and counting other overhead costs, it's hard to justify it. Noam Kroll's podcast further talks about setting distribution/sales targets for an independent film and reaching those through purposeful marketing using case studies and real-world examples. Besides, let's be realistic, my film won't be in a theater, it won't attract attention. My film is made for niche audiences and for an online audience. Even with film festivals, it's extremely difficult to be picked, especially if you're waiting to be picked out of the crowd by a big festival or a distributor. This is where Youtube comes into play. On top of it being free and an ability to monetize your work, it can reach a global audience with a possibility of going viral, or at least noticed. Now in terms of streaming, there are a couple of options:
Vimeo
With more than seven hundred million monthly video views, Vimeo provides a great option. With the release of their on-demand service, it offers filmmakers the chance to self-distribute and merchandise their own content without going through a distributor.
Roku
Roku has streaming VOD media channels readily available for filmmakers to distribute their films with the ability to monetize.Marketing
Reaching your audience is key. Building them, Cultivating them, Exciting them with content is essential. Now going back to our previous project, Music Marketing. Social Media and Streaming were key in music, and it really doesn't change much for films. Instagram, Twitter, Personal Websites all accomplish in keeping an audience interacting with you and what you produce. In terms of streaming, there are a couple of options:
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